Potential listing-firm fee
Compensation for pricing, positioning, representation, negotiation, transaction management, and the services included in the selected strategy.
Let’s talk Seller strategy options New seller resource · Live draft · Potential fees and service levels
Raleigh + the Triangle · A guide to potential seller fees
Not every home should be sold
the same way.
Your Story is the Strategy.
Explore how a potential listing-firm fee, marketing scope, and optional campaign investments can change with the needs of the home. This guide adds another planning tool to the complete LEFEVRE Seller Collection.
Potential listing-firm fee · Buyer-agent compensation · Included services · Optional enhancements
One new resource. Nothing removed.
Part of the complete
Seller Collection.
This page helps a seller explore potential professional fees and marketing choices. The existing strategy, education, proceeds, and FSBO resources remain fully available.
How to read this guide
Three numbers.
One clear conversation.
Before comparing strategies, separate the pieces. That makes it easier to understand what is included, what may be optional, and what is negotiated independently.
Optional marketing investment
Property-specific enhancements such as cinematic media, expanded advertising, luxury print, preparation support, or a neighborhood launch.
Buyer-agent compensation
A separate, negotiable seller decision. The calculator includes an adjustable 2.4%–2.5% planning range so the potential total commission is visible.
The seller journey
A strategic path to a successful sale
- 1Prepare
Lay the foundation
- 2Position
Define your advantage
- 3Present
Showcase at its best
- 4Launch
Go to market strategically
- 5Expose
Reach the right buyers
- 6Negotiate
Maximize your value
- 7Close
Move forward with confidence
A potential fee matched to the plan
Four strategies.
One goal.
Different homes call for different levels of presentation, exposure, preparation, and campaign investment.
See what’s included
Launch
Professional foundation
Potential listing-firm feeApprox. 3.0%
Professional fundamentals for a clear, confident market debut.
- Pricing + positioning
- Professional photography
- MLS + digital exposure
Most popular
Signature
Complete LEFEVRE experience
Potential listing-firm feeApprox. 3.6%
The complete LEFEVRE experience with a broader media and outreach plan.
- Enhanced media package
- Targeted campaigns
- Agent + buyer outreach
Showcase
Maximum market presence
Potential listing-firm feeApprox. 4.5%
Premium storytelling, paid reach, and event-style exposure.
- Cinematic media
- Signature property events
- Expanded digital reach
Estate
Bespoke property campaign
Potential listing-firm feeApprox. 4.5–5.0%
A highly curated strategy for exceptional properties and audiences.
- Bespoke marketing plan
- Luxury + relocation reach
- Private previews + events
What changes?
As you move from Launch to Estate, every element is elevated.
MediaFrom professional photography to cinematic storytelling
ExposureFrom local reach to relocation and luxury audiences
Property prepFrom consultation to coordinated preparation
EventsFrom open houses to private, curated previews
Marketing investmentFrom essential launch work to extraordinary reach
Planning for the full commission picture
Why consider
buyer-agent compensation?
Before touring a home, buyers working with MLS-participating agents generally sign a written agreement that identifies how their agent will be compensated. If a buyer must cover that amount directly, it can compete with the cash they planned for a down payment, closing costs, repairs, or reserves.
A seller-paid amount can reduce that friction and help keep the home financially workable for a broader pool of represented buyers. It is one lever in the overall offer—not a promise of more showings or a better result.
An adjustable starting point for evaluating the potential cost alongside the selected listing strategy. It is a recommendation for planning, not a required or standard rate.
See the full commission estimateReduce buyer cash friction
A negotiated seller-paid amount may allow a buyer to preserve more cash for the purchase and the move.
Keep the audience broad
Planning for the request helps the seller consider represented buyers with different cash positions—not just those able to pay their agent entirely out of pocket.
Compare offers by net
The strongest offer is not always the one with the fewest line items. Price, concessions, compensation, certainty, timing, and estimated net should be evaluated together.
A clearer comparison. A brighter decision.
See what’s included
Every strategy includes the professional representation required to move from pricing through closing. The difference is how far the presentation, promotion, and experience expand.
| Services + features | Launch | Signature | Showcase | Estate |
|---|---|---|---|---|
| Pricing, CMA + positioning | Included | Included | Included | Included |
| Professional photography | Included | Included | Included | Included |
| MLS + major-site syndication | Included | Included | Included | Included |
| Showing, negotiation + transaction management | Included | Included | Included | Included |
| Property preparation consultation | Not included in draft | Included | Included | Included |
| Floor plan + dedicated property page | Not included in draft | Included | Included | Included |
| Drone / aerial media | Not included in draft | Included | Included | Included |
| Social, email + agent campaigns | Not included in draft | Included | Included | Included |
| Cinematic property film | Not included in draft | Not included in draft | Included | Included |
| Twilight photography | Not included in draft | Not included in draft | Included | Included |
| Matterport / 3D experience | Not included in draft | Not included in draft | Included | Included |
| Paid digital + expanded direct mail | Not included in draft | Not included in draft | Included | Included |
| Broker preview + event-style open houses | Not included in draft | Not included in draft | Included | Included |
| Luxury print + regional outreach | Not included in draft | Not included in draft | Not included in draft | Included |
| Private / VIP preview | Not included in draft | Not included in draft | Not included in draft | Included |
| Neighborhood Launch + preparation allowance | Not included in draft | Not included in draft | Not included in draft | Included |
We invest in your sale, too
A shared commitment to an exceptional result
Your investment
A transparent path to a strategic, results-driven sale.
- Professional representation and expertise
- A tailored marketing strategy
- Access to our network and resources
Our investment
We put more in, so your property can stand out.
- Media and exposure matched to the plan
- Approved marketing costs may be advanced
- Some staging or prep costs may be absorbed
We go further
so you can
achieve more.
Make it yours
Add-on enhancements
Build a strategy around the goals, audience, timing, and story of the home—not a one-size-fits-all checklist.
Cinematic film
A story-led property film for digital campaigns.
Twilight photography
A second visual mood for evening appeal.
Neighborhood launch
A locally focused introduction or hosted event.
Expanded digital
A larger paid-media plan built around the audience.
Relocation campaign
Outreach beyond the immediate market.
Property preparation
A defined allowance for approved readiness work.
Luxury print
Premium collateral and direct-mail presentation.
VIP preview
A private first look for a curated audience.
Potential fee + marketing guide
Explore a potential
seller investment.
01
Use a planning number. A property-specific CMA and positioning review come later.
02
03
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Planning guide—not a quote. Percentages, budgets, inclusions, and estimates are preliminary, negotiable, and subject to the property, market, vendor, and campaign scope. Compensation is not set by law. Offering buyer-agent compensation is the seller’s choice and does not guarantee showings or offers. Final services, approved expenses, listing-firm compensation, and any buyer-agent compensation would be discussed and confirmed in writing.
The next step is property-specific
Get my personalized
seller strategy.
A live draft can show the possibilities. The real strategy begins with your home, your timing, your priorities, and the move you want to make next.
Alex LeFevre
Real Estate Advisor · Keller Williams Legacy